Monday, December 30, 2019
Description of Agency, Program and Supervisor The name of the agency I volunteered and shadowed at is the 30th Airman and Family Readiness Center: United States Air Force, usually referred to as the Family Readiness Center. This agency currently does not have a mission statement, however, the purpose of this agency is to provide a one-stop location for necessary family resources. The resources provided by the Airman and Family Readiness Center include, family events and classes in order to promote family advocacy, military and life counseling, personal and work life skills that cover informational health topics like parenting, new mothers and newborn baby, stress management, and marital enrichment. The Airman and Family Readiness Center serves the air force military population, which include active duty military members and their families as well as single military members. Other resources available for military members and their families include, financial advisory, preparation for deployment for both the military member as well as the spouse and children, relocation assistance, employment assistance (for spouses), help with childcare resources and also assists with volunteer opportunities for interested members and spouses (Vandenberg Air Force Base Support Squadron, 2015). The specific programs that I had the opportunity to volunteer and shadow with were called, Ã¢â¬Å"Operation Baby LaunchÃ¢â¬ and Ã¢â¬Å"Bundles for BabiesÃ¢â¬ . The Operation Baby Launch was a program created toShow MoreRelatedThe Importance Of Training Courses In The Department Of Family And Protective Services799 Words Ã |Ã 4 Pagescertification. Of these courses there are three required courses by the Legislature. As a governmental agency, there is a matrix for the each programÃ¢â¬â¢s required courses to gain the certification as a supervisor. Each program has specific training requirements that have commonalities in subjects but not titles. This approach does not resemble the commercial Ã¢â¬Å"for profitÃ¢â¬ nor other government leadership training programs. Objective: DFPS needs to maximize the effectivity of the training budget in both dollarsRead MoreDirector Of East Tennessee For The Next Door1164 Words Ã |Ã 5 PagesSupervisor Interview I had the opportunity to interview Rebekah Bohannon, NCC, LPC- MHSP, Regional Clinical Director of East Tennessee for The Next Door. This facility functions as a drug and alcohol rehabilitation center for currently incarcerated women. Services such as work force development, medical treatment, drug and alcohol treatment, clinical mental health services and a family enrichment program are just some of the services this facility provides. Rebekah currently provides clinical supervisionRead MoreSample Resume : Early Childhood Development926 Words Ã |Ã 4 Pages8/3/2015 Employee Name: Herleen V. Pickrom Education Credential: Master of Science Position Title: Early Childhood Development Teacher In accordance with Section 648A Staff Qualifications and Development of the Head Start Act, Ã¢â¬Å"each Head Start agency and program shall create, in consultation with each employee, a professional development plan. This plan shall include all employees who provide direct services to childr en and shall ensure that such plans are regularly evaluated for their impact on teacherRead MoreCounseling And Parent Support Workers At Together Lives Change ( Tlc )1236 Words Ã |Ã 5 Pages1. History of Agency: Since 2007, the dedicated counselors and parent support workers at Together Lives Change (TLC) have been supporting families by helping to provide support planning and family asset management. Their goal is to help families find better ways to manage family life. They assist with preventing or eliminating the need for out of home placement of children by enhancing parental functioning. The agencyÃ¢â¬â¢s mission is to strengthen and improve lives with a strong emphasis on preventionRead MoreDifference Between A Successful And Unsuccessful Agency819 Words Ã |Ã 4 Pagesunsuccessful agency is an effective management system. Agency staff must provide and complex offender records as well as update information to multiple sources. Therefore, the system must encourage the staff to utilize the system, must provide an easy to use interface, in addition to easy access, so that the agency staff can enter data in a timely manner. Also, agency managers need to trust the data that the system generates. The user interface must reflect how the cases move through the agency correctlyRead MoreCriminal Justice As An Adjunct Professor At The Nevada Air National Guard Essay1196 Words Ã |Ã 5 PagesPolice Executive Research Forum, Washington D.C. in 1994. Responsible for the development and implementation of Community and Problem Oriented Policing Training for U.S. law enforcement agencies. Atlantic Fellowship in Public Policy Ã¢â¬â United Kingdom One of 10 American Policy Experts selected in 1995 in an exchange program with the United Kingdom. Assigned to Repeat Victimization (RV) team at the Home Office. Provided RV training to 43 police Constabularies because of legislation mandating constabulariesRead MoreAssignment : Planning Engaging Stakeholders1523 Words Ã |Ã 7 Pagesyour supervisors (field task instructors, agency director, coworkers, clients, etc.) in your project. Agency Information: 1. Provide a brief description of your field practicum site (name, location, Agency Director, services provided and clientele served). 2. Provide the name(s) and contact information of your field instructor, task instructor (if you have one), and anyone else who regularly supervises your work in field. Engagement Planning 3. Describe your plan to engage your agency in a discussionRead MoreObservation On An Outpatient Health Service Agency : North Central Behavior Health Systems916 Words Ã |Ã 4 PagesDescription: I completed my participation observation on an outpatient behavioral health service agency called North Central Behavior Health Systems (NCBHS) that is located in LaSalle, Illinois. The reason why I chose the NCBHS agency center is because I have heard of the services the agency provides many individuals in the local region. I currently work in an inpatient behavioral health unit, in which the patients are discharged with a treatment plan that includes follow up appointments with outpatientRead MoreRecruitment And Selection Of Human Resources1184 Words Ã |Ã 5 Pagesrecruiting are open recruiting, targeted recruiting, and closed recruiting. On the other hand, external recruiting is Ã¢â¬Å"engaging individuals from labor market outside the firm to apply for a jobÃ¢â¬ . Major external recruiting sources are from walk-ins, agencies, local mass media, and the Internet (Class slides, 2016). Both of the internal recruiting and external recruiting have advantages and disadvantages. The advantages of the internal recruiting include: increasing organizational commitment and jobRead MoreDanone Simpson Case Study1359 Words Ã |Ã 6 Pageshave when she signed on as HR Director at the Danone Simpson Agency. These assumptions might be around Ã¢â¬Å"whatÃ¢â¬ the role would entail as well as Ã¢â¬Å"howÃ¢â¬ she should go about it. (1 pg approx.) Susan Dubin had human resource management experiences from two different companies prior signing on with Danone SimpsonÃ¢â¬â¢s Insurance Service. Susan Dubin likely had assumptions around what the role would entail as HR Director at the Danone Simpson Agency and some ideas on how she would go about. Based upon Susan
Sunday, December 22, 2019
In George OrwellÃ¢â¬â¢s novel 1984, the dystopian society that the protagonist Winston live sin portrays a predictive view what was at that time the future, and what is now the present, in which success is the main objective for many people. Using the dictatorship of Big Brother, Orwell explores a thesis regarding what could happen should complete and utter success be attainable in the form of power. OrwellÃ¢â¬â¢s critique of society is portrayed in his novelÃ¢â¬â¢s country Oceania, consisting of the Americas, the British Isles, Australia, and southern Africa. It is in this country that Orwell constructs a political structure with Big Brother ruling as the ultimate, supreme dictator, the Inner Party which is the ultimate ruling class, the Outer Party who are the educated workers, and the Proles who are reminiscent of the working class. However, it is through the employment of the Thought Police that it becomes evident that individual success and thought is impossible and forbid den, while the Inner PartyÃ¢â¬â¢s success is ultimate and undeniable. Throughout the novel, OrwellÃ¢â¬â¢s totalitarian society is described in three levels: ultimate success, failure, and those who can neither succeed nor fail and live in a state of mild acceptance for a mediocre existence. The Inner Party reflects OrwellÃ¢â¬â¢s view of societyÃ¢â¬â¢s 2% whose ultimate goal in life is to achieve success alone. They created a figurehead for themselves [Big Brother] who is the face of Ã¢â¬Å"successÃ¢â¬ and Ã¢â¬Å"achievementÃ¢â¬ in the constant warShow MoreRelatedNineteen Eighty Four : A Warning For The Future1123 Words Ã |Ã 5 PagesA Warning For The Future Nineteen Eighty-Four is a dystopian novel written by George Orwell in the late 40Ã¢â¬â¢s. At the time when Orwell started writing Nineteen Eighty-Four, WWII was just coming to an end. The late 40Ã¢â¬â¢s was also the start of the Cold War. The Cold war brought along much fear of communist governments, such as the Soviet Union, becoming a world power. Orwell was one of the people who feared a dictatorship coming to power. He wanted to warn the population of what could happen if a totalitarianRead MoreWinston Smith: A Tragic Hero Essay1198 Words Ã |Ã 5 PagesIn George Orwells 1984, the protagonist Winston Smith is best described as a tragic hero. 1984 presents an imaginary future world where a totalitarian state controls all aspects of peopleÃ¢â¬â¢s lives. OceaniaÃ¢â¬â¢s entire population is under totalitarian rule and is completely ignorant to the ideas of freedom of speech, action and thought. Winston Smith lives in a society where everyone must abide by government rules and regulations. British parliament has become a dictatorship, with Big BrotherRead MoreAdolf Hitler And The Nazi Germany1133 Words Ã |Ã 5 PagesIn the book 1984, George Orwell describes a world similar to that of the Nazi Germany. An assortment of parallels can be drawn between the totalitarian governments of Adolf Hitler and OrwellÃ¢â¬â¢s fictional Ã¢â¬Å"Big Brother.Ã¢â¬ Complete power, propaganda, and dehumanization are three main topics related to both OrwellÃ¢â¬â¢s novel and Nazi Germany. Complete power is achieved by the dictatorship and totalitarianism. Brainwashing in both cases uses tactics of propaganda and invasion of privacy. Dehumanization isRead More1984 Analysis of Big Brother1289 Words Ã |Ã 6 Pagescharacter, Big Brother, is likely a fictional character created by the Party, the most elite and powerful in this authoritarian society ruling over the gullible and brainwashed people of AirStrip One (today known as England). This is monitored with intense and invasive surveillance done through ci tizens and technology, impeding the character development of the inhabitants of Oceania. George Orwell uses the minor, yet significant character of Big Brother to represent the motif of a dictatorship as wellRead MoreInstability of Totalitarianism in George OrwellÃ¢â¬Å¡ÃâÃ ´s 1984871 Words Ã |Ã 4 PagesTotalitarianism in George OrwellÃ¢â¬â¢s 1984 A government enforces procedures in which a society must follow. Governments contrast by deciding to either be stringent, lenient or even moderate. The protagonist, Winston realizes that the government which he resides in maintains absolute control. Revolution results in extreme punishment that eventually leads to death. With the rest of the society brainwashed Winston tries to successfully find a way to revolt. Throughout the novel, 1984, George Orwell uses theRead MoreGeorge Orwell s 1984 Become Real990 Words Ã |Ã 4 PagesCould George OrwellÃ¢â¬â¢s novel 1984 become real? These days, people from all over the world are living in different types of governments. There are all kinds of categories such as communism, socialism, capitalism, totalitarianism, and more. The question is not which one is the greatest way to govern, but how people should behave in front of all kinds of governments. In the novel 1984, the situation in which people live is precarious. Although the citi zens in the novel consider their continent perfectRead MoreAnalysis Of George Orwell s The Great Gatsby 1350 Words Ã |Ã 6 Pages1984, George Orwell portrays the effects a government can have on their citizens if their powers are not restricted. The unlimited power a government has over its citizens can be defined as totalitarianism. In the effects of this type of government can be most clearly seen from the citizens in Oceania. The dictator referred to as Ã¢â¬Å"Big BrotherÃ¢â¬ tells the citizens what to do, eat, and wear. A result of an oppression filled government can be seen through extreme emotions of their citizens. Orwell goesRead MoreAnalysis Of George Orwell s The Dystopian City Of London1464 Words Ã |Ã 6 Pagesconniving tactic. This tactic can be observed in most communist, dictatorship, and totalitarian governments; all of which are political bodies wherein the government constantly demands supreme authority. Civilian indoctrination or propaganda is the sword t hat can pierce through the principles of freedom, rights, and democracy. Yet the sword is also the ammunition, the driving force for ethnocentrism, ignorance, and domination. 1984, by George Orwell, pictured in the dystopian city of London in Oceania, followsRead MoreEssay about 1984 by George Orwell. Novel Analisys973 Words Ã |Ã 4 PagesIB Literature 04-30-2013 1984 by George Orwell represents the struggle of power and control within government and also depicts the possible outcome of communism or a dictatorship like it taking over the world. Orwell does this by representing the weather as a mood and tone of the novel as well as the amount of freedom the characters have. He also uses imagery such as the telescreens and signs with logos that represent oppression. Orwell uses Winston as the main character and also as a mainRead MoreAnalysis Of 1984 s 1984 1317 Words Ã |Ã 6 Pageswhen telescreens and bombs become commonly used within society; these are examples of the technology modernizing throughout this time period. A second theme significant to the novel 1984 is propaganda led by using an example of Big Brother and Two Minutes/ Week Hate. Big Brother is a symbol of dominance by the Party and is put on posters and telescreens while the Two Minute /Week Hate is toward Goldstein who is against the party and as an anti-party organization. A last theme significant to the novel
Saturday, December 14, 2019
Ã¢â¬Å"WhereÃ¢â¬ ¦ are we?Ã¢â¬ Rachel managed, the simple act of trying to speak bringing on a crashing headache. The man massaging her replied, Ã¢â¬Å"YouÃ¢â¬â¢re on the medical deck of a Los Angeles class-Ã¢â¬Å" Ã¢â¬Å"On deck!Ã¢â¬ someone called out. Rachel sensed a sudden commotion all around her, and she tried to sit up. We will write a custom essay sample on Deception Point Page 57 or any similar topic only for you Order Now One of the men in blue helped, propping her up, and pulling the blankets up around her. Rachel rubbed her eyes and saw someone striding into the room. The newcomer was a powerful African-American man. Handsome and authoritative. His uniform was khaki. Ã¢â¬Å"At ease,Ã¢â¬ he declared, moving toward Rachel, stopping over her and gazing down at her with strong black eyes. Ã¢â¬Å"Harold Brown,Ã¢â¬ he said, his voice deep and commanding. Ã¢â¬Å"Captain of the U.S.S. Charlotte. And you are?Ã¢â¬ U.S.S. Charlotte, Rachel thought. The name seemed vaguely familiar. Ã¢â¬Å"SextonÃ¢â¬ ¦,Ã¢â¬ she replied. Ã¢â¬Å"IÃ¢â¬â¢m Rachel Sexton.Ã¢â¬ The man looked puzzled. He stepped closer, studying her more carefully. Ã¢â¬Å"IÃ¢â¬â¢ll be damned. So you are.Ã¢â¬ Rachel felt lost. He knows me? Rachel was certain she did not recognize the man, although as her eyes dropped from his face to the patch on his chest, she saw the familiar emblem of an eagle clutching an anchor surrounded by the words U.S. NAVY. It now registered why she knew the name Charlotte. Ã¢â¬Å"Welcome aboard, Ms. Sexton,Ã¢â¬ the captain said. Ã¢â¬Å"YouÃ¢â¬â¢ve gisted a number of this shipÃ¢â¬â¢s recon reports. I know who you are.Ã¢â¬ Ã¢â¬Å"But what are you doing in these waters?Ã¢â¬ she stammered. His face hardened somewhat. Ã¢â¬Å"Frankly, Ms. Sexton, I was about to ask you the same question.Ã¢â¬ Tolland sat up slowly now, opening his mouth to speak. Rachel silenced him with a firm shake of her head. Not here. Not now. She had no doubt the first thing Tolland and Corky would want to talk about was the meteorite and the attack, but this was certainly not a topic to discuss in front of a Navy submarine crew. In the world of intelligence, regardless of crisis, CLEARANCE remained king; the meteorite situation remained highly classified. Ã¢â¬Å"I need to speak to NRO director William Pickering,Ã¢â¬ she told the captain. Ã¢â¬Å"In private, and immediately.Ã¢â¬ The captain arched his eyebrows, apparently unaccustomed to taking orders on his own ship. Ã¢â¬Å"I have classified information I need to share.Ã¢â¬ The captain studied her a long moment. Ã¢â¬Å"LetÃ¢â¬â¢s get your body temperature back, and then IÃ¢â¬â¢ll put you in contact with the NRO director.Ã¢â¬ Ã¢â¬Å"ItÃ¢â¬â¢s urgent, sir. I-Ã¢â¬ Rachel stopped short. Her eyes had just seen a clock on the wall over the pharmaceutical closet. 19:51 HOURS. Rachel blinked, staring. Ã¢â¬Å"IsÃ¢â¬ ¦ is that clock right?Ã¢â¬ Ã¢â¬Å"YouÃ¢â¬â¢re on a navy vessel, maÃ¢â¬â¢am. Our clocks are accurate.Ã¢â¬ Ã¢â¬Å"And is thatÃ¢â¬ ¦ Eastern time?Ã¢â¬ Ã¢â¬Å"7:51 P.M. Eastern Standard. WeÃ¢â¬â¢re out of Norfolk.Ã¢â¬ My God! she thought, stunned. ItÃ¢â¬â¢s only 7:51 P.M.? Rachel had the impression hours had passed since she passed out. It was not even past eight oÃ¢â¬â¢clock? The President has not yet gone public about the meteorite! I still have time to stop him! She immediately slid down off the bed, wrapping the blanket around her. Her legs felt shaky. Ã¢â¬Å"I need to speak to the President right away.Ã¢â¬ The captain looked confused. Ã¢â¬Å"The president of what?Ã¢â¬ Ã¢â¬Å"Of the United States!Ã¢â¬ Ã¢â¬Å"I thought you wanted William Pickering.Ã¢â¬ Ã¢â¬Å"I donÃ¢â¬â¢t have time. I need the President.Ã¢â¬ The captain did not move, his huge frame blocking her way. Ã¢â¬Å"My understanding is that the President is about to give a very important live press conference. I doubt heÃ¢â¬â¢s taking personal phone calls.Ã¢â¬ Rachel stood as straight as she could on her wobbly legs and fixed her eyes on the captain. Ã¢â¬Å"Sir, you do not have the clearance for me to explain the situation, but the President is about to make a terrible mistake. I have information he desperately needs to hear. Now. You need to trust me.Ã¢â¬ The captain stared at her a long moment. Frowning, he checked the clock again. Ã¢â¬Å"Nine minutes? I canÃ¢â¬â¢t get you a secure connection to the White House in that short a time. All I could offer is a radiophone. Unsecured. And weÃ¢â¬â¢d have to go to antenna depth, which will take a few-Ã¢â¬Å" Ã¢â¬Å"Do it! Now!Ã¢â¬ 67 The White House telephone switchboard was located on the lower level of the East Wing. Three switchboard operators were always on duty. At the moment, only two were seated at the controls. The third operator was at a full sprint toward the Briefing Room. In her hand, she carried a cordless phone. SheÃ¢â¬â¢d tried to patch the call through to the Oval Office, but the President was already en route to the press conference. SheÃ¢â¬â¢d tried to call his aides on their cellulars, but before televised briefings, all cellular phones in and around the Briefing Room were turned off so as not to interrupt the proceedings. Running a cordless phone directly to the President at a time like this seemed questionable at best, and yet when the White HouseÃ¢â¬â¢s NRO liaison called claiming she had emergency information that the President must get before going live, the operator had little doubt she needed to jump. The question now was whether she would get there in time. In a small medical office onboard the U.S.S. Charlotte, Rachel Sexton clutched a phone receiver to her ear and waited to talk to the President. Tolland and Corky sat nearby, still looking shaken. Corky had five stitches and a deep bruise on his cheekbone. All three of them had been helped into Thinsulate thermal underwear, heavy navy flight suits, oversized wool socks, and deck boots. With a hot cup of stale coffee in her hand, Rachel was starting to feel almost human again. Ã¢â¬Å"WhatÃ¢â¬â¢s the holdup?Ã¢â¬ Tolland pressed. Ã¢â¬Å"ItÃ¢â¬â¢s seven fifty-six!Ã¢â¬ Rachel could not imagine. She had successfully reached one of the White House operators, explained who she was and that this was an emergency. The operator seemed sympathetic, had placed Rachel on hold, and was now, supposedly, making it her top priority to patch Rachel through to the President. Four minutes, Rachel thought. Hurry up! Closing her eyes, Rachel tried to gather her thoughts. It had been one hell of a day. IÃ¢â¬â¢m on a nuclear submarine, she said to herself, knowing she was damned lucky to be anywhere at all. According to the submarine captain, the Charlotte had been on a routine patrol in the Bering Sea two days ago and had picked up anomalous underwater sounds coming from the Milne Ice Shelf-drilling, jet noise, lots of encrypted radio traffic. They had been redirected and told to lie quietly and listen. An hour or so ago, theyÃ¢â¬â¢d heard an explosion in the ice shelf and moved in to check it out. That was when they heard RachelÃ¢â¬â¢s SOS call. Ã¢â¬Å"Three minutes left!Ã¢â¬ Tolland sounded anxious now as he monitored the clock. Rachel was definitely getting nervous now. What was taking so long? Why hadnÃ¢â¬â¢t the President taken her call? If Zach Herney went public with the data as it stood- Rachel forced the thought from her mind and shook the receiver. Pick up! As the White House operator dashed toward the stage entrance of the Briefing Room, she was met with a gathering throng of staff members. Everyone here was talking excitedly, making final preparations. She could see the President twenty yards away waiting at the entrance. The makeup people were still primping. Ã¢â¬Å"Coming through!Ã¢â¬ the operator said, trying to get through the crowd. Ã¢â¬Å"Call for the President. Excuse me. Coming through!Ã¢â¬ Ã¢â¬Å"Live in two minutes!Ã¢â¬ a media coordinator called out. Clutching the phone, the operator shoved her way toward the President. Ã¢â¬Å"Call for the President!Ã¢â¬ she panted. Ã¢â¬Å"Coming through!Ã¢â¬ A towering roadblock stepped into her path. Marjorie Tench. The senior adviserÃ¢â¬â¢s long face grimaced down in disapproval. Ã¢â¬Å"WhatÃ¢â¬â¢s going on?Ã¢â¬ How to cite Deception Point Page 57, Essay examples
Friday, December 6, 2019
iPhone targets consumers who need to store any kind of information and communicate and people who want entertainment on the go. The following plan analyzes the SWOT (Strengths, Weaknesses, Opportunities and Threats) and the PEST (Political, Economic, Social and Technological) and other situational analysis of the iPhone and the smartphones market. After that, we determined the objectives of this plan. According to our objectives we targeted segments consist of professionals, students, corporate users and health care workers. And according to consumer and market needs and some feedbacks, we determined the feature of the product, which has been developed and designed to meet the needs of each segment we are targeting. In addition, we implemented the pricing strategies we are going to use. Finally, a control plan designed to keep our whole plan in control and in continuous update. 2) Situational Analysis: 1) Macroenvironment Economical Situation? Economic factors will affect the purchasing power of potential customers and the products cost of capital. Some examples of the economy: Economical growth worldwide is in a big recession, which needs careful study. Potentiality of the market is decreasing but it is higher than any others in the Telecom sector. Legal and Governmental Situation Taxation and communication laws are something that governments put and Apple should ? study this as region by region to anticipate profitability and pricing strategy and to have the standards of the mobile communication laws for frequency ranges and available network with 3G or 4G coverage. Technological Situation Ã¢â¬ ¢ Level of technology in the world is increasing. Internet level of awareness and usage for individuals are increasing worldwide Ã¢â¬ ¢ Due to the huge competition of the big brand in smart phones, new technologies in the smart phones are increasing. Ã¢â¬ ¢ Future plans for technological linkage between cities, ? universities, colleges, hospitals and other institutes are ? increasing and have to be connected to smart phones. Ã¢â¬ ¢ Level of usage of the e-technology (online stores, books, social networks etc. ) are high and trendy. Ecological Situation Apple-iPhone impact on the environment is also important. Environmental considerations are an integral part of AppleÃ¢â¬â¢s business practices. From the earliest stages of iPhone design through manufacturing, use and recycling, Apple take care to keep their activities and their product Ã¢â¬Å"iPhoneÃ¢â¬ environmentally sound. Sociocultural Situation? Social factors include the demographic and cultural aspects of the external macro environment. Its involved customer needs and the size of possible markets. Ã¢â¬ ¢ Population growth leading to expansion of the sector needs for cell phones. Ã¢â¬ ¢ People depend more and more on mobile communication everywhere due to the big growth of social networks and chatting applications. Ã¢â¬ ¢ There is educational growth in the world huge demanding on smart phones useful application. 2) Market and Competitors Smartphones Market analysis and iPhone competitors Why Apple is focusing on the market of its smartphone Ã¢â¬Å"iPhoneÃ¢â¬ ? Today more than 1. 3 billion mobile phone handsets are being sold annually, and in 2010 smartphones made up almost 20% of that total (Gartner, 2010; Ahonen, 2010). Sales of smartphones are increasing almost 100% per year, and total global sales volume is expected to surpass that of PCs by 2012 (Gartner, 2010). Given the rate at which smartphone are penetrating the market and component prices are declining by 2015 there will be, at least, 2 billion smart mobile devices in use globally. (Kenney, 2011). Smartphone sales will be driven by two main factors, BI Intelligence says: Replacement of nearly 5 billion dumb phones with smartphones (smartphones currently make up only 10% of handsets worldwide) Price declines. The average price of a smartphone will drop from about $315 last year to $200 over the next several years This will obviously have a huge impact on the mobile Internet economy, which is already exploding from the growth of smartphone penetration in the past few years. Some other highlights from the report: Smartphone unit sales will grow at nearly a 30% compound annual growth rate over the next five years Smartphones will represent about two-thirds of all mobile phone purchases by 2016, Smartphones will be a $320 billion market by 2016. Competition Situation At the time Apple recognized the need for a handheld mobile device the market players were a few and mainly business users. This explains the strong market share RIM had. Palm on its hand also was also somewhat popular but having limitations in terms of usability and software, deprived the brand from gaining significant position. Most of the devices present at the market later were more featured towards personal organizing, emailing and computing, rather than web browsing or customized application usage. $600 iPhone $500 $499 $400 Blackberry Treo $300 $299 $299 Blackjack $200 $199 $100 $. Apple has clearly taken the marketing challenging strategy attacking the market leaders Blackberry and Palm. Apple Inc. has always a customer-centered orientation spotting the growing market for smart phones, identifying an unrealized need for customization through phone applications and nonetheless usability. Nowadays, there are 19260 cell phone companies in the world, but there are more than 15 big companies competing at the world level market. Apple iPhone 5S main competitors are Sony Z1, Motorola Razor, HTC One and Samsung S4, and all of them using Android or Windows firmware but Apple uses their own firmware Ã¢â¬Å"Apple IOSÃ¢â¬ for iPhone. And here is a figure showing the growth of the market of each of the firmware. For Market growth rate I used the table above and derive the table below: Smartphone brands 2012 sales* 2011sales Market growth rate Apple 148. 4 93. 1 %59 Samsung 177. 4 95. 2 %86 Research in motion (Blackberry) 41. 4 52. 8 -%21. 5 HTC 39. 2 44. 6 -%12. 1 ZTE 26. 7 14. 9 %79. 19 * In millions Figure : BCG Matrix for iPhone and its Competitors Consumer Situation There? are? many? different? aspects? of? Apple? that? puts? it? at? the? top? of? peopleÃ¢â¬â¢s? minds? when? thinking? of? purchasing? a? new? phone. Not? only? does? Apple? have? high brand? recognition,? but? they? also? hold? a? high? relative? advantage? over? their? competition. Some? of? AppleÃ¢â¬â¢s? recognizable? traits? are? their? logo? and? the? Ã¢â¬Å"simplicityÃ¢â¬ ? of? Apple? products.? Apple? is? also known? for? their? high? prices? in? comparison? to? the? competition. Many? would? think? that? this? would? place? Apple? below? the? competition,? but? they? have? 89%? brandloyalty? with? current? customers,? keeping? them? coming? back? no? matter? what? the price is.? Apple? is? also? specifically? known? for? their? music? download? media,? iTunes.? This? allowsfor? easy? downloads,? organization,? and? storage? of? music.? At the beginning and till now, Apple? and? there? iPhones? market? more? specifically? to? their? previous? customers. Most? of? their? market? is? targeted? toward? previous? and? existing customers. 4) iPhone Performance Historical Situation Apple as a company has not stopped growing and gaining since the day they released its smart phone Ã¢â¬Å"iPhoneÃ¢â¬ in 2007. Specially, since iPhone has not stopped technologically advancing since the first iPhone released. There have been 7 iPhones released since the first 2G iPhone 499$ 4GB 599 8GB. With every year a new iPhone replacing the previous iPhone maintaining the same contract price and the popularity of it and the share in the smart phones market are increasing. The second 3G was released one year later in June 2008 299$ 16GB iPhone 3GS 2009 199$ 16GB iPhone 4G 2010 199$ 16GB iPhone 4GS 2011 199$ 16GB iPhone 5 2012 199$ 16GB iPhone 5s 2013 199$ 16GB iPhone 5c 99$ 16GB 3) SWOT analysis: It is required to indicate strength and weaknesses of smartphone section. In our opinion weaknesses are more important Internal factors: Strengths: Huge availability of downloadable application (People like to personalize their smartphone) Simple, easy-to-use design and concise product range attract customers Lots of combined functions in the same device Firmware OS updates available Strong brand loyalty predicts return customers. It costs far less to keep an existing customer than to attract a new one. Product integrations (all their products connect/work with each other) Processor speed and special processor for graphics. Quality of the material iPhone is made of. Weaknesses: High price. Having higher costs than competitors is a major weakness. Battery life. There is only one store for application app store and most good applications are payable. But android for example have alot of online stores for application and most of them are for free. Problems with stock are a weakness for iPhone 5 as they need to keep up with demand. Limited product line is a major weakness. iPhone 5 is also easily scratched One product release per year Defects of new products iPhone IOS market share is only 19. 4 whereas Android have the biggest share of the market of 68%. External factors Opportunities: iPhone biggest opportunity comes from its own, loyal fan base. High demand of iPhone 5. Strong growth of smartphones market. Growth of tablet and smartphone markets. Increasing demand for cloud based services Threats: Apple iPhone and its IOS is targeted by competitors like Samsung with Android. Global economic situation is likely to reduce demand for iPhone5 . Extra competition with low price smart devices and new competitors entering the market could unsteady iPhone and be a threat. Rapid technological change because only one product release per year is not enough. 2013 tax increases. Dependence of the third party supplier. 4) OBEJCITVS Increasing market share by: Achieving a growth of 10% per year for the next year. Increase iPhone market share by 30% by 2014. Increase the sales for students by 20% at the end of the year. And we can measure this by having a free package of applications when a customer presents a student ID. Gain 15% percent of competitors Android-customers to use iPhone. And we can measure this by having a free application, which transfers all of your personal information from your old Android smartphone to your new iPhone. 5) Strategy (segmentation, targeting and positioning) Apple targets all kind of people who wants new technology. They research about peopleÃ¢â¬â¢s needs and wants. The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. And the following table presents how apple responds to each need of a consumer for each segment. *Detailed Features of the device shown in Ã¢â¬Å"Action programÃ¢â¬ section. Target Segment Consumer Need Feature Corresponding to the need Professional users Stay in touch and record information wherever and whenever. Organizing contacts and access everywhere to the calendar and schedule details. Phone, Email, Instant messaging and applications from OS X Mac to take notes and keep them in one cloud, iCloud. Wireless access to calendar and address book to easily check appointments and contact from iPhone to any Apple device. Students All in one device to carry for different purposes, educational usage, Stylish Phone, iPod, 8mpixels Camera, HD video player, 4G internet access and Browser, instant messaging, iCloud and iBooks. Apple brand as fashion statement, Corporate users Input access to critical data Applications from Mac OS X notes and record keeping in one virtual cloud, iCloud. Compatible with a lot of software and firmware. Medical users Update, access and exchange medical records Wireless access to calendar and address book to reduce paperwork and increase productivity. USA Market, Apple should focus more on the Western countries. For the time being, iPhone is only released in places, which have the coverage of one of the wireless network provider, the ATT Cingular Wireless. iPhone only supports this wireless network and due to this, Alaska, Colorado, the Dakotas, Idaho, Iowa, Kansas, Maine, Minnesota, Montana, Nebraska, Nevada, New Hampshire, upstate New York and many more are the places which are not served by ATT Cingular Wireless will not have iPhones in their market. Under the positioning elements, Apple had position the iPhone as the flexible, convenient and value added device for professional use. Apple itself is already a strong brand in the market where all their products are focused on new technologies. This means that Apple would not have to focus so much on the brand itself but should focus more on how to promote iPhone by focusing on the convenience of having one device for communication, but also entertainment and also Internet access. 6) Action Program Product: iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the CompanyÃ¢â¬â¢s Multi-Touch user interface, iPhone features desktop-class email, web browsing, searching, and maps and is compatible with both Mac and Windows-based computers. iPhone automatically syncs content from usersÃ¢â¬â¢ iTunes libraries, as well as contacts, bookmarks, and email accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. Apple launched iPhone 5S, its latest version of iPhone. In addition to the CompanyÃ¢â¬â¢s own iPhone accessories, third-party iPhone compatible accessories are available through the CompanyÃ¢â¬â¢s online and retail stores and from third parties. iPhone 5S new features corresponding to consumersÃ¢â¬â¢ needs and feedbacks: Meeting the needs of customers with online 24/7 services and special apple care warranty for new customers. Gaining an advantage over competitors by improving the capability and the compatibility of Apple IOS with Windows or Android based devices. The challenge will be winning back previous iPhone owners whove moved on to Android devices. Having a free application, which transfers all of your personal information from your old Android smartphone to your new iPhone. Apple provides its own operating system software and applications. I OS is the Apple mobile operating system. Apple released the latest version, I OS 7 in September 2013. And Apple App Store, which is currently, has 400 million accounts with registered credit cards provide more than 650,000 software applications for customers. Improving the online Ã¢â¬Å"App StoreÃ¢â¬ and have multiple distributers and offering free educational application for customers with student ID. With Apple iCloud, Access your content on all your devices. Share photos with your favorite people. Or track down a missing iPhone, iPad, iPod touch, or Mac. Whether you have one Apple device or five, iCloud takes care of everything. And you barely have to do a thing. Price: Mix of different pricing strategies will be used: Market-penetration pricing according to our objectives to attract the largest number of customers and have a bigger market share. In addition, the existence of a lot of competitors and having different prices and products. Product line pricing or Segmented Pricing as Product form pricing, according to the memory size of the iPhone. Psychological pricing as in 199$, 299$, 399$ Prices: 16GB ? $199 32GB ? $299 64GB ? $399 Apple intended to release a cheaper version of iPhone 5, which is the iPhone 5c. We think it would be clever strategies to attract customers who do not want spend that much for their smartphone and also want to experience Apple world. iPhone 5C could be a moderate price phone with apple magic features! In an industry of low profit margins and cost cutting, Apple takes a different approach to the design of its products. While competitors are doing everything they can to keep costs down, Apple does what it can to make its product different. 7) Controls In order to keep our plan effective to reach our goals and objectives, we are going to have a monthly meeting with Apple, exchanging information so we can maintain or develop our strategies to keep up with the market. In addition, we can evaluate this plan monthly to help us to take future decisions and using different strategies.
Friday, November 29, 2019
The Hobbit The Hobbit As the book, The Hobbit, by J. R. R. Tolkien begins to conclude, Thorin Oakenshield sees the goodness in Bilbo Baggins and apprehends the most significant parts of life. Since the beginning, Thorin's principle objective is to become the King under the Mountain and to have all the gold and treasure. While Thorin is on his deathbed he tells Bilbo, "There is more in you of good than you know, child of the kindly West. Some courage and some wisdom, blended in measure. If more of us valued food and cheer and song above hoarded gold, it would be a merrier world." Unlike the dwarfs, Bilbo cherishes friendship and merriment over gold and wealth. He shows this by placing his life in danger numerous times by escaping ferocious goblins and killing giant spiders to save Thorin and the other dwarfs. Bilbo cares more about others than himself, and Thorin notices how fortunate they are to have such a wise individual as a friend. Because of the goodness in Bilbo, he declines the treasure. It is offered to him since a promise was made in the beginning for him to receive and equal portion of the riches. He refuses the treasure because he feels that the most precious possession he has is the friendship with the dwarfs and others that he encounters along the way. Also, Bilbo enjoys near death experiences and thrills that accompany the quest for the mountain. Although, from Bilbo's words, he makes it seem as if the only reason he does not take the treasure home is that his pony will only carry two chests. Bilbo also thinks he did enough harm and becomes weary. He just wants to be back in his hobbit-hole. What use would Bilbo have for the whole treasure? Bilbo was content without the riches which is why he declines the treasure. Thorin changes drastically by the end of the book. Now, Thorin's quest is now fulfilled since he returned the mountain to the dwarfs reign. For many years, a dragon, Smaug, took over the mountain until when Thorin and his company claim the mountain again. Another part of his quest was to have the Heart of the Mountain, the Arkenstone. He accomplished that when it was laid upon his breast by Bard, a friend, and Bard exclaimed, "There it lay till the Mountain falls!" His death was necessary for the theme of the book to teach that kindness is superior of treasure. Finally, Thorin realizes this valuable lesson, but it is too late. Thorin does not deserve respect or admiration because he did not realize that friendship and merriment is more meaningful than riches. Many creatures lost their life from the choices that Thorin made and the selfishness he had. According to Bilbo's perspective of Thorin, Bilbo stated, "He is quite ready to sit on a heap of gold and starve." If Thorin would have given everyone their evenhanded portion of the fortune, the battle possibly could have been stopped, and there would have been no hard feelings. Instead, he was too avaricious, and that is why Thorin is not respectable and does not deserve our admiration. Therefore, in The Hobbit, Thorin's perspective on life changes when he sees the goodness and kindheartedness in Bilbo. Bilbo would risk his life for any friend, but during the adventure all Thorin wants is the treasure. As Thorin is on his deathbed, he notices how selfish he has been and wishes he could have transformed it. Meanwhile, Bilbo sets the perfect example. He shows wisdom, courage, bravery, and above all, nobility. Bilbo teaches a valuable lesson. His goal is to survive and be happy, but most of the other characters only desire treasure. In turn, Bilbo becomes an admirable and a remarkable companion.
Monday, November 25, 2019
Nationalism vs. Cosmopolitanism Essays Nationalism vs. Cosmopolitanism Essay Nationalism vs. Cosmopolitanism Essay The continuing phenomenon of globalization has caused scholars to recognize distinctions and ultimately relationships between the global and local in the context of social, political and cultural affairs. Ã¢â¬Å"Cosmopolitans and Locals in World CultureÃ¢â¬ by Ulf Hannerz approaches an understanding of the relationship between cosmopolitanism and locality in the world through the lens of the individual, while Mary KaldorÃ¢â¬â¢s Ã¢â¬Å"Cosmopolitanism Versus Nationalism: The New Divide? addresses the conflict between the application of cosmopolitanism in the political arena and notions of new nationalism. Together these articles suggest the seemingly oppositional forces of global and local are interdependent and recognize the declining influence of the nation-state and territorial boundaries as means for identity. Hannerz asserts cosmopolitanism as a perspective or approach to grappling with meaning, and addresses the views assumed by cosmopolitan individuals. Cosmopolitans seek to engage and participate with other cultures, for Ã¢â¬Å"the perspective of the cosmopolitan must entail relationships to a plurality of cultures understood as distinctive entitiesÃ¢â¬ (Hannerz 239). Hannerz claims cosmopolitanism as an orientation towards diversity, such that the individual experience can be characteristic of several different cultures. In experiencing different cultures, the cosmopolitan seeks contrast not uniformity. This mind-set, as Hannerz suggests, requires a kind of competence in which the individual attains the Ã¢â¬Å"personal ability to make oneÃ¢â¬â¢s way into other cultures, through listening, looking, intuiting and reflectingÃ¢â¬ (Hannerz 239). This cultural competence is required for integrating oneself into a foreign system of affairs and engaging in a particular culture. In addressing the cosmopolitanÃ¢â¬â¢s competence with regard to foreign cultures, Hannerz points out a paradoxical relation between notions of mastery and surrender. While a cosmopolitan may piece together separate cultural experiences to shape his own perspective, Hannerz affirms a cosmopolitan must surrender to all the elements of an alien culture in order to truly experience it. Thus a sense of mastery comes from surrendering cultural origins, for Ã¢â¬Å"cosmopolitanÃ¢â¬â¢s surrender to the alien culture implies personal autonomy vis-a-vis the culture where he originatedÃ¢â¬ (Hannerz 240). This implies that the cosmopolitan may disengage from his culture of origin to engage in alien cultures and vice-versa. This engagement differentiates from that of a tourist. While tourists act as spectators to a culture, cosmopolitans refute the notions of tourism and seek participation. Hannerz asserts a cosmopolitanÃ¢â¬â¢s dependence on locals. He introduces the concern that the emergence of a world culture will result in the homogenization of the global resulting in the loss of local culture. However, Hannerz contends that cosmopolitans, like locals, carry a shared interest in cultural diversity and the preservation of local culture. Yet, in order for cosmopolitans to engage themselves in alien cultures, these cultures must be willing to accommodate them. An interdependent relationship exists, therefore, between cosmopolitanism and locality, in which locals must accommodate cosmopolitans and cosmopolitans seek to preserve cultural diversity. Mary Kaldor characterizes globalization as a reorganization of power, which places emphasis on the global and local while undermining the influence of the nation-state. Kaldor points out the shift from vertically organized cultures, which were determined by territory and religion, to horizontally organized cultures that emerged from transnational networks. This process of globalization creates inclusive transnational networks of people and, in doing so, it leaves out the expansive majority. In terms of economic effects, globalization has caused the supply of products to be based on demand and not territorially based mass production. Kaldor asserts this economic shift has caused Ã¢â¬Å"global and local levels of organization [to] have grown in importance while national levels of organization, associated with an emphasis on production, have correspondingly declinedÃ¢â¬ (Kaldor 44). Globalization has caused a transition from emphasis on nation-state level collaboration to global and local levels of collaboration. Kaldor asserts the growth of transnational institutions has promoted direct links between local and global efforts. Local and regional politics have influenced formal and informal forms of cooperation between separate countries, such as eco-friendly initiatives to recycle and control waste. Also, Kaldor notes that nongovernmental organizations have played a role in bypassing national governance to promote humanitarian efforts. These NGOs Ã¢â¬Å"are most active at the local and transnational levels partly because these are the sites of the problems they are concerned with and partly because the formulation of national policy remains the closely guarded province of nationally organized political partiesÃ¢â¬ (Kaldor 45). Despite NGOs having little influence over national governments, national forms of government are increasing transnational links and, as a result, government organizations are decentralizing and becoming more horizontally organized. Kaldor addresses the notion of new nationalism as a response to globalization, which affirms the weakening influence of nation-states. This notion of new nationalism presupposes Ã¢â¬Å"a renewed commitment to existing nation-states and a rediscovery or reinvention of past greatness and past injusticesÃ¢â¬ (Kaldor 48). Kaldor asserts a Ã¢â¬Å"we-themÃ¢â¬ distinction in which Ã¢â¬Å"weÃ¢â¬ identifies a common culture and Ã¢â¬Å"themÃ¢â¬ identifies a foreign enemy on the basis of military threat or separate ethnicity. This new nationalism comes from a reaction to the weakening legitimacy of political classes and a reaction to globalization by virtue of the Ã¢â¬Å"new legal and illegal ways of making a living that have sprung up among the excluded parts of societyÃ¢â¬ (Kaldor 49). This new nationalism is used as a form of political mobilization, yet historically the use of nationalism as a source of political mobility has proven to be a cause of corruption. Kaldor explains that since globalization generates efficiency and high productivity through technology and concern of local demand, the unemployment rate among factory workers has risen. This creates resentment to notions of globalization by the unemployed and, thus, the desire for nation-state protection of jobs. Kaldor asserts this is counter-productive and suggests a solution in which a Ã¢â¬Å"transnational layer of governanceÃ¢â¬ ¦would co-exist with other layer[s] Ã¢â¬ânational, local, and regionalÃ¢â¬ to protect local communities and help with problems such as pollution, violence and poverty (Kaldor 54). Kaldor claims that resting political power in the forum of nation-states is inefficient since nation-states have become impotent. While Mary Kaldor provides a focused social/political account of cosmopolitanism and Hannerz offers an account centered on individual experiences, both articles affirm the mutual relationship between notions of cosmopolitanism and locality. Kaldor claims Ã¢â¬Å"the divide between cosmopolitanism and nationalism [which] can be interpreted as a contest for the post-nation-state political order Ã¢â¬âbetween those who favor a new diversity of transnational, national and local forms of sovereignty and those who want to build fractional territorial fiefdomsÃ¢â¬ (Kaldor 56). Both authors agree on the merits of promoting international networks and refute the arbitrary drawing of territorial lines to empower nation-states and instead favor the empowerment of transnational processes that place emphasis on relations between the local and global. Bibliography Hannerz, Ulf. 1990. Ã¢â¬Å"Cosmopolitans and Locals in World CultureÃ¢â¬ Theory, Culture, and Society 7:237-251. Kaldor, Mary. 1996. Ã¢â¬Å"Cosmopolitanism vs. Nationalism, The New Divide? Ã¢â¬ from Richard Caplan and John Feffer, eds. EuropeÃ¢â¬â¢s New Nationalisms: Stats and Minorities in Conflict. Oxford University Press. 42-57.
Thursday, November 21, 2019
Critically evaluate the impact of tourism on local host communities,refer to the texts in your sources booklet as well as to cas - Essay Example Goodwin notes that a number of countries in Africa like Gambia and Tanzania have benefited from tourism foreign exchange. In contrast, according to Goodwin (2008) tourism may not provide a good source of foreign exchange earnings for countries with little or no international trade. Such countries cannot take tourism as the major source of foreign exchange. AlthoughÃ¢â¬ The biggest beneficiaries of foreign exchange are the low income ones in which tourism play a role in poverty reductionÃ¢â¬ (Archer et all, 2005:10) earnings may be affected. When there disasters and terrorism strikes, foreign exchange earnings dwindle in for example the case of Hurricane Gilbert in 1995 in Jamaica, Tsunami in Japan in 2011 and Terrorism in the United States in 2001. However, the countries may also benefit even in disasters and terrorism activities. Some people are very eager to go to witness the events and activities. In this case, they play a role in tourism though their reasons may not be well understood. After Tsunami in 2011, many journalists and other people went to Japan to witness and report on the happenings there. This may not be taken as tourism but to some extent it is. Tourism may play an important role in the development of various places, according to (Archer et all, 2005) local communities near tourist attraction sites find it their responsibility to make the region better through infrastructure development and provision of important facilities. Although tourists spend some money in the host countries, economic experts argue that most of the tourist expenditures do not directly benefit the country being visited. According to Goodwin, this could be the reason why countries like Gambia, Tanzania and Caribbean countries have not recorded growth and development as it would have been expected. This is refutable according to (Goodwin, 2008), who claims there are still no good enough examples of initiatives with clear demonstrable impacts from tourism. There are no case studies which demonstrate the mainstreaming of tourism and poverty reduction strategies. According to (Scheyvens, 2003), It is estimated that more than 80% of the tourist expenditures, are on provision of services in other countries other than the host countries. For example, according to (Archer et all, 2005) when individuals are traveling to other countries, they are likely to use airline companies that are in their home countries, the money paid goes to the home country rather than the host country. Some tourists may also make purchases in their home countries before they go to the host countries. However, tourism creates employment for community in different countries; local people are employed in the hotels and resorts while others sell local products to the tourist. This is experienced in the Gambia, Tanzania and other African countries that rely on tourism a lot. This has played a role in improving the lives of the society and modernization. At the same time, there are some jurisdictions that depend on tourism a lot. Ã¢â¬Å"Some countries in Africa and the Caribbean region depend a lot on tourism, which may contribute up to a third of the
Wednesday, November 20, 2019
International business - Essay Example In the past, MNEs were contented with the surplus they earned from doing business in the developed world markets and other selected countries. However, with the saturation of these economies, global business organizations have come to the realization that there is a need to venture into emerging markets which provide new opportunities. The emerging markets have a huge demand base for products that were hitherto unavailable to them coupled with large populations with significant purchasing power. In consideration of these unique features, the emerging markets have come to be regarded as fitting and dependable suppliers of an array of goods and services. Despite the existence of a huge economic potential, the MNEs are continuously faced with various risks and challenges unique to these emerging markets. MNEs and other global business organizations therefore, have to formulate alternative strategies in order to remain successful in emerging markets and maintain their existence in the gl obal arena. ... These unique approaches that may differ from the ones these MNEs employ in the developed world markets enhance the techniques of global strategic management. The success of champions in emerging market economies has shown that these multinationals clearly understand the emerging market environment in which they operate, paying them huge dividends on the innovative strategies they are able to formulate. The existing successful multinationals have also indicated that they understand the chemistry and the psyche of consumers in the host country, enabling them to target a broader market instead of focusing on a fortunate few (Upadhyay, 2007). Moreover, the highly successful MNEs have built considerable distribution channels that utilize a highly advanced distribution strategy with the aim of reaching a bigger percentage of the population. In the process, these firms have been able to build their brands, establish reputations, and create an image that neatly merges their overall global st rategy with local consumer preference and ensured satisfaction. Owing to their discretion and highly developed strategic approaches, MNEs such as Unilever Group, Coca Cola, LG Electronics, GE and IKEA have shown remarkable success in emerging markets such as India, China, Brazil and Argentina (Upadhyay, 2007). The examples above provide evidence showing that in order for MNEs to be successful in their pursuit of globalization and the quest to remain globally competitive in emerging markets, they need to come up with unique strategies that take into account an understanding of the host countryÃ¢â¬â¢s psychological trends and choice patterns. In addition, it is imperative to note that emerging markets consumers
Monday, November 18, 2019
Lolita vs. Frankenstein - Essay Example It is almost in the same period that Vladimir Nabokov gave vent to a world clung to puritanical thoughts in Lolita. Lolita was very sensational in United States in the late 1950s because of its controversial substance. Many critics branded the novel as pornographic trash, and they condemned this masterpiece as a piece of poor quality literature. However, there were many other critics who praised the work for its uniqueness, genuineness, and vivacious wit. In this novel, Nabokov formed the character of Humbert Humbert as complex mixture; he is a mad rakehell as well as wild romantic at the same time and Lolita falls a victim of his incessant obsession for her but ended it as form of murder. The essay seeks to bring out a comparative and contrastive study between the two novels in terms of their themes, character sketches and the over all setting and treatment of both the novels. While Frankenstein depicts the story of the hero who is ruined by his unchecked pursuit of knowledge, in Lo lita the tragedy of the hero stems from his obsessive drive for sex and violent nature; both fail to foresee the consequences of their actions until they are completely ruined. The strong passion of Love is the basic instinct of sex that is displayed on various forms on this novel. Ã¢â¬Å"Lolita, light of my life, fire of my loins, my sin, and my soulÃ¢â¬ (Nabokov part 1: 1) utters Humbert in the opening of the novel which shows his deep passion and strong desire on Lolita. It also displays mixture of feelings such as deep pain, love, anger and regret that he experiences. In the book of Frankenstein the author indicates the strong desire of Frankestein to produce another human Ã¢â¬Å"Beautiful! -- Great God!Ã¢â¬ (Shelly.98). Here the author mixes up the emotions of excitement as well as enthusiasm of Frankenstein very effectively. One can notice parallels between the themes in both the novels and there are many who argue that in Lolita Nabokov reworked fundamental
Saturday, November 16, 2019
We Can Actually Use First Aid We cannot predict anything, we can never tell when an accident will occur, but there is one thing for sure, we can prevent added injury or pain if we know how to demonstrate first aid. Last January 15, 2013, we have our guest speaker in the class to discuss and help us with the basic knowledge about first aid. The simple discussion helped us learn the importance of first aid and how we can use it in the future. Saving a personÃ ¯Ã ¿Ã ½s life is the most important thing why we should learn first aid. When there is an accident and there is no one there to help out the victim, you can perform the first aid to alleviate the suffering and prevent the victim from having serious damages when treatment or help is not yet present. First aid also serves as the bridge that fills the gap between the sick and the physician so we should be the middle man who will secure that the victim would feel less in pain and would check his/her condition by observing the blood pressure, breathing, pulse rate and temperature. Every second or every minute counts after the victim have encountered the accident thatÃ ¯Ã ¿Ã ½s why he/she should be attended in the quickest time as possible. We can actually use first aid in many simple ways and by performing the first aid properly. And as medical biology students and maybe future doctors, it is very useful for us to know the basics of first aid because we can definitely use it in case of emergencies to give a victim some medical attention. So for us to practice how we can use first aid, our guest speaker and our professor site us a situation wherein a boy was injured in his arm after he fell on the ground when heÃ ¯Ã ¿Ã ½s trying to change the light bulb. Given that we have some materials like: handkerchief, cardboard, ruler, belt, strips of cloth and masking tape at first we donÃ ¯Ã ¿Ã ½t really know how we should start and how we should do it but then we properly managed it. We tried to wrap the handkerchief around our classmatesÃ ¯Ã ¿Ã ½ arm but its length was a bit short so we decided to use the belt and replace the handkerchief then we put some bandage around his arm and use the ruler and the cardboard to straight his arm and whoala! we actually performed a first aid. Our group didnÃ ¯Ã ¿Ã ½t win but our guest praised us because our group was resourceful to use a belt instead of the handkerchief. We donÃ ¯Ã ¿Ã ½t have to always bring our first aid kit because we can always be resourceful and use things around us to save a life. Life is very important to people and there is no rule saying that we should not help people right? Even if we donÃ ¯Ã ¿Ã ½t know the person suffering from an injury or an accident we can always give a helping hand to that person and give some first aid to give a temporary hand care. Just like what the Good Samaritan did to the Levi? who was beaten in the road. Maybe if you help a victim in need you will be his/her savior for saving his life from near death experience or maybe youÃ ¯Ã ¿Ã ½ll be the next Good Samaritan. If you know the true meaning and the importance of first aid you can definitely use it and save a personÃ ¯Ã ¿Ã ½s life. Our English professor asked us to write an essay about our experiences during the first aid lecture and the activity of using household items to give first aid to the injured as instructed by our professor. First aid is a must for us students of Medical Biology because it is related to our course and our future profession as Medical doctors. And because this essay is a requirement to pass this subject, we are obliged to do it. The first thing that we did is the first aid lecture. Our professor invited a guest speaker to talk about first aid. This lecture covers the definition of first aid, its objectives, doÃ ¯Ã ¿Ã ½s and dontÃ ¯Ã ¿Ã ½s of doing first aid, some tricks in saving oneÃ ¯Ã ¿Ã ½s life and the ABCÃ ¯Ã ¿Ã ½s of life. This lecture can come in handy when someone needs help. Honestly, the lecture is informative but also boring. The speakerÃ ¯Ã ¿Ã ½s approach in lecturing was so boring that I felt that everyone in the classroom is half dead while listening to the speaker. Good thing that I managed to stay awake while listening to the lecture. After our lecture, our professor challenges us to put our skills to the test. He first asked one of the members from each group to be the Ã ¯Ã ¿Ã ½main actor/actressÃ ¯Ã ¿Ã ½. I doubt that statement because I knew that this person will be subjected to slight discomfort and probably humiliation while doing the activity. Thinking that way, I decided that I donÃ ¯Ã ¿Ã ½t want to do it. But my fellow members forced me to volunteer. Someone has to do it right? So I ended up doing it. After that, our professor gave this situation: Supposedly I fell down from the chair while changing the light bulb with my left arm first. I winced in pain and my left arm maybe broken. So using the materials provided, my fellow members will give me first aid treatment for 10 minutes. And we started this chaos. They wrapped my left arm with bandage; straighten my left arm with a ruler and a stick, serving as a support for it to immobilize my arm. Then they use a leather belt that hangs from my neck to the injured arm as a support. I felt like I was a dress-up doll and twisted in awkward positions while giving me the first aid treatment. So much for top-notch care and gentle movements. It was, for me, an awkward moment. Then, the presentation of the output comes. The four main actors goes in front of the class and shows off what they have done. As I look to the other people, one thingÃ ¯Ã ¿Ã ½s for sure, we all look like fools. Then the guest speaker judged the output. But in the e nd, we lost. But we still gain experience and a few laughs while doing the activity. In life we really not know what are going to be happening. Because in life we cannot predict the future only one Man can, what if we are riding in a plane then suddenly a one passenger experience difficulty in breathing or something? You are in a park with your brother or sister then a child fell on the monkey bar and broke his or her arm? What are you going to do? These are the example of the many situations why first Ã ¯Ã ¿Ã ½ aid is important and why should we learn how to practice it. WeÃ ¯Ã ¿Ã ½ve lectured about first Aid in our class; and in that lecture we learned why First Aid is important in our daily living. First Ã ¯Ã ¿Ã ½ aid is define as the immediate and temporary aid provided to a sick or injured person until medical treatment can be provided. First Aid is important in several reasons; it serves us the temporary treatment to a certain victim. It is done to make the situation lighter or to help the victim feel less pain and suffering by knowing his or her vital signs to his or her heartbeat First aid also helps to prevent further danger to come and risks of the life span of the victim and more importantly with a simple hand you will learn how to save someone life. As Medical Biology students and a soon to be doctors we should know how to practice first aid. On the activity weÃ ¯Ã ¿Ã ½ve done there is a certain situation and we should practice first aid in one of our group mates with the materials we have assigned to brinkg like ruler, piece of cloth, masking tape and scissors. We have no idea what we are doing we just wrap the piece of cloth with a ruler with my classmateÃ ¯Ã ¿Ã ½s arm because in the situation the person fell from the chair so we think that he or she might broke his arm. The other groups did the same technique. I think what if this happen in real life? And we are in our white uniform there is a situation that needs first aid it is given that we should have the experience doing it but what if we are not? So this explains why we should learn how to practice first aid, from the simple CPR to save a drowning friend to the heavy situations of people meeting accidents having fractured bones. It can be an advantage to us Pre Med students to have the knowledge and the strong ability to learn how to practice first aid and use it to help other people. Having to contain the ability of helping people in a crucial danger situations, Helping them reduce their suffering and helping save someoneÃ ¯Ã ¿Ã ½s life; this thoughts make First Aid important so we should practice it because in this world we are living we are clueless of what bad or good things will happen, we all know that Life really are full of challenging surprises.
Wednesday, November 13, 2019
Cadbury Schweppes' Strategic Dilemma of Trebor Bassett Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international major player in the late 80s and was admired by its peers for such an ascent. In 1990 the group bought two little entities from the same business and merged them into a single unit: Trebor Bassett. The CEO of this unit soon became the CEO of the group (1993) and he then realized that the success of the past years was seriously in danger and that a real turn needed to be taken. John Sunderland (CSÃ¢â¬â¢CEO) and John Stake (Human Resources Director) decided to spend time trying to understand the problem and finding the adapted solutions. Let us see how to change from a budget-driven strategy to a sustainable value-driven strategy. The following pages will try to show how the precedent success was in fact a satisfactory underperformance of CS, then how a real change in the way of seeing the business helped to recover and finally what became the challenge in 1999. I. Cadbury Schweppes in 1996: a satisfactory underperformance 1. An admired company Cadbury Schweppes, born after the merger of two major companies in 1969, was an admired company in 1996. Indeed thanks to Sir Dominic CadburyÃ¢â¬â¢s governance from 1983 to 1996, based on an international development and several strategic acquisitions, the company had become a truly global player: the financial company turnover increased by 30% between 1990 and 1996, the operating profit by 144%. This performance was underlined by the Most Admired UK Company Prize, awarded by the representatives of BritainÃ¢â¬â¢s top 250 publicly traded companies and 10 leading investment dealer companies. In 1996, Cadbury Schweppes gathered activities in two major fields, both consumer-oriented: confectionary and beverages. The beverages branch was highly competitive, all the more so as few giant players operated on the market. Cadbury Schweppes owned international bottling and partnership operations and sold products in 149 countries. The company, divided into five divisions in 1996, had a varied product portfolio, based on international brands such as Schweppes or Dr. Pepper/Seven Up, acquired by the group in 1995. As for the ... ...Ã¢â¬Å"over deliverÃ¢â¬ (= Game playing) - The Group was too far away from the BU and markets to appreciate the complex strategy issues - Strategy of achieving market volume and exploiting scale economy in order to protect short-term revenues Ã¢â¬Å"Grow bigger through steady volume increasesÃ¢â¬ > price discounts in an attempt to protect volumes > irrational brand and packaging size proliferation with no real marketing strategy (and risk of cannibalisation) - No Piloting tools (managersÃ¢â¬â¢ comments : Ã¢â¬Å"A lot of data, not a lot of good factsÃ¢â¬ ) Opportunities Threats - Fragmentation of the market - Long term potential of the sugar confectionary business - Total sweets market was stagnant - Low end market : private labels had already captured 20,000 tons owing to the strength of British major retailers - New competition entering the market in its most profitable niches - Raw material prices shooting up - Price competition EXHIBIT 2: COMPETING ENVIRONMENT OF THE BRITISH SUGAR CONFECTIONARY MARKET The five forces model of Porter allows a better analysis of the attractiveness and value of the British sugar confectionary market in the 1990Ã¢â¬â¢s: