Description Of Agency, Program And Supervisor - 1672 Words

Description of Agency, Program and Supervisor The name of the agency I volunteered and shadowed at is the 30th Airman and Family Readiness Center: United States Air Force, usually referred to as the Family Readiness Center. This agency currently does not have a mission statement, however, the purpose of this agency is to provide a one-stop location for necessary family resources. The resources provided by the Airman and Family Readiness Center include, family events and classes in order to promote family advocacy, military and life counseling, personal and work life skills that cover informational health topics like parenting, new mothers and newborn baby, stress management, and marital enrichment. The Airman and Family Readiness Center serves the air force military population, which include active duty military members and their families as well as single military members. Other resources available for military members and their families include, financial advisory, preparation for deployment for both the military member as well as the spouse and children, relocation assistance, employment assistance (for spouses), help with childcare resources and also assists with volunteer opportunities for interested members and spouses (Vandenberg Air Force Base Support Squadron, 2015). The specific programs that I had the opportunity to volunteer and shadow with were called, â€Å"Operation Baby Launch† and â€Å"Bundles for Babies†. The Operation Baby Launch was a program created toShow MoreRelatedThe Importance Of Training Courses In The Department Of Family And Protective Services799 Words   |  4 Pagescertification. Of these courses there are three required courses by the Legislature. As a governmental agency, there is a matrix for the each program’s required courses to gain the certification as a supervisor. 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The Dictatorship Of Big Brother By George Orwell - 1727 Words

In George Orwell’s novel 1984, the dystopian society that the protagonist Winston live sin portrays a predictive view what was at that time the future, and what is now the present, in which success is the main objective for many people. Using the dictatorship of Big Brother, Orwell explores a thesis regarding what could happen should complete and utter success be attainable in the form of power. Orwell’s critique of society is portrayed in his novel’s country Oceania, consisting of the Americas, the British Isles, Australia, and southern Africa. It is in this country that Orwell constructs a political structure with Big Brother ruling as the ultimate, supreme dictator, the Inner Party which is the ultimate ruling class, the Outer Party who are the educated workers, and the Proles who are reminiscent of the working class. 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Deception Point Page 57 Free Essays

â€Å"Where†¦ are we?† Rachel managed, the simple act of trying to speak bringing on a crashing headache. The man massaging her replied, â€Å"You’re on the medical deck of a Los Angeles class-â€Å" â€Å"On deck!† someone called out. Rachel sensed a sudden commotion all around her, and she tried to sit up. We will write a custom essay sample on Deception Point Page 57 or any similar topic only for you Order Now One of the men in blue helped, propping her up, and pulling the blankets up around her. Rachel rubbed her eyes and saw someone striding into the room. The newcomer was a powerful African-American man. Handsome and authoritative. His uniform was khaki. â€Å"At ease,† he declared, moving toward Rachel, stopping over her and gazing down at her with strong black eyes. â€Å"Harold Brown,† he said, his voice deep and commanding. â€Å"Captain of the U.S.S. Charlotte. And you are?† U.S.S. Charlotte, Rachel thought. The name seemed vaguely familiar. â€Å"Sexton†¦,† she replied. â€Å"I’m Rachel Sexton.† The man looked puzzled. He stepped closer, studying her more carefully. â€Å"I’ll be damned. So you are.† Rachel felt lost. He knows me? Rachel was certain she did not recognize the man, although as her eyes dropped from his face to the patch on his chest, she saw the familiar emblem of an eagle clutching an anchor surrounded by the words U.S. NAVY. It now registered why she knew the name Charlotte. â€Å"Welcome aboard, Ms. Sexton,† the captain said. â€Å"You’ve gisted a number of this ship’s recon reports. I know who you are.† â€Å"But what are you doing in these waters?† she stammered. His face hardened somewhat. â€Å"Frankly, Ms. Sexton, I was about to ask you the same question.† Tolland sat up slowly now, opening his mouth to speak. Rachel silenced him with a firm shake of her head. Not here. Not now. She had no doubt the first thing Tolland and Corky would want to talk about was the meteorite and the attack, but this was certainly not a topic to discuss in front of a Navy submarine crew. In the world of intelligence, regardless of crisis, CLEARANCE remained king; the meteorite situation remained highly classified. â€Å"I need to speak to NRO director William Pickering,† she told the captain. â€Å"In private, and immediately.† The captain arched his eyebrows, apparently unaccustomed to taking orders on his own ship. â€Å"I have classified information I need to share.† The captain studied her a long moment. â€Å"Let’s get your body temperature back, and then I’ll put you in contact with the NRO director.† â€Å"It’s urgent, sir. I-† Rachel stopped short. Her eyes had just seen a clock on the wall over the pharmaceutical closet. 19:51 HOURS. Rachel blinked, staring. â€Å"Is†¦ is that clock right?† â€Å"You’re on a navy vessel, ma’am. Our clocks are accurate.† â€Å"And is that†¦ Eastern time?† â€Å"7:51 P.M. Eastern Standard. We’re out of Norfolk.† My God! she thought, stunned. It’s only 7:51 P.M.? Rachel had the impression hours had passed since she passed out. It was not even past eight o’clock? The President has not yet gone public about the meteorite! I still have time to stop him! She immediately slid down off the bed, wrapping the blanket around her. Her legs felt shaky. â€Å"I need to speak to the President right away.† The captain looked confused. â€Å"The president of what?† â€Å"Of the United States!† â€Å"I thought you wanted William Pickering.† â€Å"I don’t have time. I need the President.† The captain did not move, his huge frame blocking her way. â€Å"My understanding is that the President is about to give a very important live press conference. I doubt he’s taking personal phone calls.† Rachel stood as straight as she could on her wobbly legs and fixed her eyes on the captain. â€Å"Sir, you do not have the clearance for me to explain the situation, but the President is about to make a terrible mistake. I have information he desperately needs to hear. Now. You need to trust me.† The captain stared at her a long moment. Frowning, he checked the clock again. â€Å"Nine minutes? I can’t get you a secure connection to the White House in that short a time. All I could offer is a radiophone. Unsecured. And we’d have to go to antenna depth, which will take a few-â€Å" â€Å"Do it! Now!† 67 The White House telephone switchboard was located on the lower level of the East Wing. Three switchboard operators were always on duty. At the moment, only two were seated at the controls. The third operator was at a full sprint toward the Briefing Room. In her hand, she carried a cordless phone. She’d tried to patch the call through to the Oval Office, but the President was already en route to the press conference. She’d tried to call his aides on their cellulars, but before televised briefings, all cellular phones in and around the Briefing Room were turned off so as not to interrupt the proceedings. Running a cordless phone directly to the President at a time like this seemed questionable at best, and yet when the White House’s NRO liaison called claiming she had emergency information that the President must get before going live, the operator had little doubt she needed to jump. The question now was whether she would get there in time. In a small medical office onboard the U.S.S. Charlotte, Rachel Sexton clutched a phone receiver to her ear and waited to talk to the President. Tolland and Corky sat nearby, still looking shaken. Corky had five stitches and a deep bruise on his cheekbone. All three of them had been helped into Thinsulate thermal underwear, heavy navy flight suits, oversized wool socks, and deck boots. With a hot cup of stale coffee in her hand, Rachel was starting to feel almost human again. â€Å"What’s the holdup?† Tolland pressed. â€Å"It’s seven fifty-six!† Rachel could not imagine. She had successfully reached one of the White House operators, explained who she was and that this was an emergency. The operator seemed sympathetic, had placed Rachel on hold, and was now, supposedly, making it her top priority to patch Rachel through to the President. Four minutes, Rachel thought. Hurry up! Closing her eyes, Rachel tried to gather her thoughts. It had been one hell of a day. I’m on a nuclear submarine, she said to herself, knowing she was damned lucky to be anywhere at all. According to the submarine captain, the Charlotte had been on a routine patrol in the Bering Sea two days ago and had picked up anomalous underwater sounds coming from the Milne Ice Shelf-drilling, jet noise, lots of encrypted radio traffic. They had been redirected and told to lie quietly and listen. An hour or so ago, they’d heard an explosion in the ice shelf and moved in to check it out. That was when they heard Rachel’s SOS call. â€Å"Three minutes left!† Tolland sounded anxious now as he monitored the clock. Rachel was definitely getting nervous now. What was taking so long? Why hadn’t the President taken her call? If Zach Herney went public with the data as it stood- Rachel forced the thought from her mind and shook the receiver. Pick up! As the White House operator dashed toward the stage entrance of the Briefing Room, she was met with a gathering throng of staff members. Everyone here was talking excitedly, making final preparations. She could see the President twenty yards away waiting at the entrance. The makeup people were still primping. â€Å"Coming through!† the operator said, trying to get through the crowd. â€Å"Call for the President. Excuse me. Coming through!† â€Å"Live in two minutes!† a media coordinator called out. Clutching the phone, the operator shoved her way toward the President. â€Å"Call for the President!† she panted. â€Å"Coming through!† A towering roadblock stepped into her path. Marjorie Tench. The senior adviser’s long face grimaced down in disapproval. â€Å"What’s going on?† How to cite Deception Point Page 57, Essay examples

Iphone 5s free essay sample

iPhone targets consumers who need to store any kind of information and communicate and people who want entertainment on the go. The following plan analyzes the SWOT (Strengths, Weaknesses, Opportunities and Threats) and the PEST (Political, Economic, Social and Technological) and other situational analysis of the iPhone and the smartphones market. After that, we determined the objectives of this plan. According to our objectives we targeted segments consist of professionals, students, corporate users and health care workers. And according to consumer and market needs and some feedbacks, we determined the feature of the product, which has been developed and designed to meet the needs of each segment we are targeting. In addition, we implemented the pricing strategies we are going to use. Finally, a control plan designed to keep our whole plan in control and in continuous update. 2) Situational Analysis: 1) Macroenvironment Economical Situation? Economic factors will affect the purchasing power of potential customers and the products cost of capital. Some examples of the economy: Economical growth worldwide is in a big recession, which needs careful study. Potentiality of the market is decreasing but it is higher than any others in the Telecom sector. Legal and Governmental Situation Taxation and communication laws are something that governments put and Apple should ? study this as region by region to anticipate profitability and pricing strategy and to have the standards of the mobile communication laws for frequency ranges and available network with 3G or 4G coverage. Technological Situation †¢ Level of technology in the world is increasing. Internet level of awareness and usage for individuals are increasing worldwide †¢ Due to the huge competition of the big brand in smart phones, new technologies in the smart phones are increasing. †¢ Future plans for technological linkage between cities, ? universities, colleges, hospitals and other institutes are ? increasing and have to be connected to smart phones. †¢ Level of usage of the e-technology (online stores, books, social networks etc. ) are high and trendy. Ecological Situation Apple-iPhone impact on the environment is also important. Environmental considerations are an integral part of Apple’s business practices. From the earliest stages of iPhone design through manufacturing, use and recycling, Apple take care to keep their activities and their product â€Å"iPhone† environmentally sound. Sociocultural Situation? Social factors include the demographic and cultural aspects of the external macro environment. Its involved customer needs and the size of possible markets. †¢ Population growth leading to expansion of the sector needs for cell phones. †¢ People depend more and more on mobile communication everywhere due to the big growth of social networks and chatting applications. †¢ There is educational growth in the world huge demanding on smart phones useful application. 2) Market and Competitors Smartphones Market analysis and iPhone competitors Why Apple is focusing on the market of its smartphone â€Å"iPhone†? Today more than 1. 3 billion mobile phone handsets are being sold annually, and in 2010 smartphones made up almost 20% of that total (Gartner, 2010; Ahonen, 2010). Sales of smartphones are increasing almost 100% per year, and total global sales volume is expected to surpass that of PCs by 2012 (Gartner, 2010). Given the rate at which smartphone are penetrating the market and component prices are declining by 2015 there will be, at least, 2 billion smart mobile devices in use globally. (Kenney, 2011). Smartphone sales will be driven by two main factors, BI Intelligence says: Replacement of nearly 5 billion dumb phones with smartphones (smartphones currently make up only 10% of handsets worldwide) Price declines. The average price of a smartphone will drop from about $315 last year to $200 over the next several years This will obviously have a huge impact on the mobile Internet economy, which is already exploding from the growth of smartphone penetration in the past few years. Some other highlights from the report: Smartphone unit sales will grow at nearly a 30% compound annual growth rate over the next five years Smartphones will represent about two-thirds of all mobile phone purchases by 2016, Smartphones will be a $320 billion market by 2016. Competition Situation At the time Apple recognized the need for a handheld mobile device the market players were a few and mainly business users. This explains the strong market share RIM had. Palm on its hand also was also somewhat popular but having limitations in terms of usability and software, deprived the brand from gaining significant position. Most of the devices present at the market later were more featured towards personal organizing, emailing and computing, rather than web browsing or customized application usage. $600 iPhone $500 $499 $400 Blackberry Treo $300 $299 $299 Blackjack $200 $199 $100 $. Apple has clearly taken the marketing challenging strategy attacking the market leaders Blackberry and Palm. Apple Inc. has always a customer-centered orientation spotting the growing market for smart phones, identifying an unrealized need for customization through phone applications and nonetheless usability. Nowadays, there are 19260 cell phone companies in the world, but there are more than 15 big companies competing at the world level market. Apple iPhone 5S main competitors are Sony Z1, Motorola Razor, HTC One and Samsung S4, and all of them using Android or Windows firmware but Apple uses their own firmware â€Å"Apple IOS† for iPhone. And here is a figure showing the growth of the market of each of the firmware. For Market growth rate I used the table above and derive the table below: Smartphone brands 2012 sales* 2011sales Market growth rate Apple 148. 4 93. 1 %59 Samsung 177. 4 95. 2 %86 Research in motion (Blackberry) 41. 4 52. 8 -%21. 5 HTC 39. 2 44. 6 -%12. 1 ZTE 26. 7 14. 9 %79. 19 * In millions Figure : BCG Matrix for iPhone and its Competitors Consumer Situation There? are? many? different? aspects? of? Apple? that? puts? it? at? the? top? of? people’s? minds? when? thinking? of? purchasing? a? new? phone. Not? only? does? Apple? have? high brand? recognition,? but? they? also? hold? a? high? relative? advantage? over? their? competition. Some? of? Apple’s? recognizable? traits? are? their? logo? and? the? â€Å"simplicity†? of? Apple? products.? Apple? is? also known? for? their? high? prices? in? comparison? to? the? competition. Many? would? think? that? this? would? place? Apple? below? the? competition,? but? they? have? 89%? brandloyalty? with? current? customers,? keeping? them? coming? back? no? matter? what? the price is.? Apple? is? also? specifically? known? for? their? music? download? media,? iTunes.? This? allowsfor? easy? downloads,? organization,? and? storage? of? music.? At the beginning and till now, Apple? and? there? iPhones? market? more? specifically? to? their? previous? customers. Most? of? their? market? is? targeted? toward? previous? and? existing customers. 4) iPhone Performance Historical Situation Apple as a company has not stopped growing and gaining since the day they released its smart phone â€Å"iPhone† in 2007. Specially, since iPhone has not stopped technologically advancing since the first iPhone released. There have been 7 iPhones released since the first 2G iPhone 499$ 4GB 599 8GB. With every year a new iPhone replacing the previous iPhone maintaining the same contract price and the popularity of it and the share in the smart phones market are increasing. The second 3G was released one year later in June 2008 299$ 16GB iPhone 3GS 2009 199$ 16GB iPhone 4G 2010 199$ 16GB iPhone 4GS 2011 199$ 16GB iPhone 5 2012 199$ 16GB iPhone 5s 2013 199$ 16GB iPhone 5c 99$ 16GB 3) SWOT analysis: It is required to indicate strength and weaknesses of smartphone section. In our opinion weaknesses are more important Internal factors: Strengths: Huge availability of downloadable application (People like to personalize their smartphone) Simple, easy-to-use design and concise product range attract customers Lots of combined functions in the same device Firmware OS updates available Strong brand loyalty predicts return customers. It costs far less to keep an existing customer than to attract a new one. Product integrations (all their products connect/work with each other) Processor speed and special processor for graphics. Quality of the material iPhone is made of. Weaknesses: High price. Having higher costs than competitors is a major weakness. Battery life. There is only one store for application app store and most good applications are payable. But android for example have alot of online stores for application and most of them are for free. Problems with stock are a weakness for iPhone 5 as they need to keep up with demand. Limited product line is a major weakness. iPhone 5 is also easily scratched One product release per year Defects of new products iPhone IOS market share is only 19. 4 whereas Android have the biggest share of the market of 68%. External factors Opportunities: iPhone biggest opportunity comes from its own, loyal fan base. High demand of iPhone 5. Strong growth of smartphones market. Growth of tablet and smartphone markets. Increasing demand for cloud based services Threats: Apple iPhone and its IOS is targeted by competitors like Samsung with Android. Global economic situation is likely to reduce demand for iPhone5 . Extra competition with low price smart devices and new competitors entering the market could unsteady iPhone and be a threat. Rapid technological change because only one product release per year is not enough. 2013 tax increases. Dependence of the third party supplier. 4) OBEJCITVS Increasing market share by: Achieving a growth of 10% per year for the next year. Increase iPhone market share by 30% by 2014. Increase the sales for students by 20% at the end of the year. And we can measure this by having a free package of applications when a customer presents a student ID. Gain 15% percent of competitors Android-customers to use iPhone. And we can measure this by having a free application, which transfers all of your personal information from your old Android smartphone to your new iPhone. 5) Strategy (segmentation, targeting and positioning) Apple targets all kind of people who wants new technology. They research about people’s needs and wants. The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. And the following table presents how apple responds to each need of a consumer for each segment. *Detailed Features of the device shown in â€Å"Action program† section. Target Segment Consumer Need Feature Corresponding to the need Professional users Stay in touch and record information wherever and whenever. Organizing contacts and access everywhere to the calendar and schedule details. Phone, Email, Instant messaging and applications from OS X Mac to take notes and keep them in one cloud, iCloud. Wireless access to calendar and address book to easily check appointments and contact from iPhone to any Apple device. Students All in one device to carry for different purposes, educational usage, Stylish Phone, iPod, 8mpixels Camera, HD video player, 4G internet access and Browser, instant messaging, iCloud and iBooks. Apple brand as fashion statement, Corporate users Input access to critical data Applications from Mac OS X notes and record keeping in one virtual cloud, iCloud. Compatible with a lot of software and firmware. Medical users Update, access and exchange medical records Wireless access to calendar and address book to reduce paperwork and increase productivity. USA Market, Apple should focus more on the Western countries. For the time being, iPhone is only released in places, which have the coverage of one of the wireless network provider, the ATT Cingular Wireless. iPhone only supports this wireless network and due to this, Alaska, Colorado, the Dakotas, Idaho, Iowa, Kansas, Maine, Minnesota, Montana, Nebraska, Nevada, New Hampshire, upstate New York and many more are the places which are not served by ATT Cingular Wireless will not have iPhones in their market. Under the positioning elements, Apple had position the iPhone as the flexible, convenient and value added device for professional use. Apple itself is already a strong brand in the market where all their products are focused on new technologies. This means that Apple would not have to focus so much on the brand itself but should focus more on how to promote iPhone by focusing on the convenience of having one device for communication, but also entertainment and also Internet access. 6) Action Program Product: iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Company’s Multi-Touch user interface, iPhone features desktop-class email, web browsing, searching, and maps and is compatible with both Mac and Windows-based computers. iPhone automatically syncs content from users’ iTunes libraries, as well as contacts, bookmarks, and email accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. Apple launched iPhone 5S, its latest version of iPhone. In addition to the Company’s own iPhone accessories, third-party iPhone compatible accessories are available through the Company’s online and retail stores and from third parties. iPhone 5S new features corresponding to consumers’ needs and feedbacks: Meeting the needs of customers with online 24/7 services and special apple care warranty for new customers. Gaining an advantage over competitors by improving the capability and the compatibility of Apple IOS with Windows or Android based devices. The challenge will be winning back previous iPhone owners whove moved on to Android devices. Having a free application, which transfers all of your personal information from your old Android smartphone to your new iPhone. Apple provides its own operating system software and applications. I OS is the Apple mobile operating system. Apple released the latest version, I OS 7 in September 2013. And Apple App Store, which is currently, has 400 million accounts with registered credit cards provide more than 650,000 software applications for customers. Improving the online â€Å"App Store† and have multiple distributers and offering free educational application for customers with student ID. With Apple iCloud, Access your content on all your devices. Share photos with your favorite people. Or track down a missing iPhone, iPad, iPod touch, or Mac. Whether you have one Apple device or five, iCloud takes care of everything. And you barely have to do a thing. Price: Mix of different pricing strategies will be used: Market-penetration pricing according to our objectives to attract the largest number of customers and have a bigger market share. In addition, the existence of a lot of competitors and having different prices and products. Product line pricing or Segmented Pricing as Product form pricing, according to the memory size of the iPhone. Psychological pricing as in 199$, 299$, 399$ Prices: 16GB ? $199 32GB ? $299 64GB ? $399 Apple intended to release a cheaper version of iPhone 5, which is the iPhone 5c. We think it would be clever strategies to attract customers who do not want spend that much for their smartphone and also want to experience Apple world. iPhone 5C could be a moderate price phone with apple magic features! In an industry of low profit margins and cost cutting, Apple takes a different approach to the design of its products. While competitors are doing everything they can to keep costs down, Apple does what it can to make its product different. 7) Controls In order to keep our plan effective to reach our goals and objectives, we are going to have a monthly meeting with Apple, exchanging information so we can maintain or develop our strategies to keep up with the market. In addition, we can evaluate this plan monthly to help us to take future decisions and using different strategies.